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Hi! My name is:
STEPHANIE DA CRUZ
And I would love for you to browse my portfolio. I work as a:
FULL STACK WEB DEVELOPER,
SOFTWARE ENGINEER,
MARKETING MANAGER,
& GRAPHIC DESIGNER.
When I’m not doing work for clients, I spend my time playing card games and entertaining Twilight, my sweet six-year-old tuxedo cat.
PORTFOLIO
ESTHETIC SERVICES CAMPAIGN - Pawtucket Primary Care
Below I have assembled a collection of sample copies working towards the final design for an advertising campaign for the newly established esthetic services offered at Pawtucket Primary Care. For a local clinic, ads of this kind need to establish trust and give an air of comfort and reputability. We did some market research into local peers in the same sector, and tried to match our aesthetic to that smooth, sleek, luxurious yet medical look.
BUSINESS CARD DEVELOPMENT - Pawtucket Primary Care
The Pawtucket Primary Care executive team and I worked through multiple iterations of their business cards to settle on the look we were hoping for. The finished product, enlarged on the left, provided a bright, clean, appealing image of the business. By making use of crisp medical green and soft curves, we managed to project approachability and professionalism all at once.
ADDITIONAL MATERIALS - Industry Partners Program and Pawtucket Primary Care
WORK HISTORY
TRIPATHI BIOINFORMATICS LABORATORY - BROWN UNIVERSITY
My work at the Tripathi Bioinformatics Laboratory at Brown evolved from front-facing social presence and website design to entire UI and UX developments for ongoing PhD projects. They received great positive feedback following my overhaul of the website and it was a pleasure to present our work to the industry leaders who secure the funding that drives their innovation. I have learned a host of new skills and heightened my design abilities through collaborations with their passionate student research leaders.
PAWTUCKET PRIMARY CARE
I came on to the Pawtucket Primary Care team as the business was being developed. Together we created a full branding initiative from the ground up, building a logo, a brand identity, business cards, and a strong online presence with a custom built website and incredible SEO. I’ve been informed that their high visibility in search results and approachable branding has made a real difference in discoverability. I remain part of the team in a freelance capacity to maintain updated business cards and branding.
INDUSTRY PARTNERS PROGRAM - BROWN UNIVERSITY
I had the privilege of leading of the Design team and acting as a founding member of the Website Development team in this operation. Our team revived the Industry Partners Program at Brown. After a few years of the program having been discontinued, we created a new brand identity, new logo, and a brand new website - front and back end - with all new in-house assets. We were able to present our fresh online presence to industry leaders, potential backers, and Ivy League students and faculty to great success.
Contact Me
I am open to work! If you would like to discuss a potential business opportunity, please feel free to reach out via my LinkedIN or send me an email at stephanie.dacruz.personal@gmail.com.
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